HVAC
Emergency no-heat and no-AC campaigns that switch with the season.
- Emergency vs. maintenance split by campaign
- "Financing available" offer angles
- Service-area targeting by ZIP code
01 / OfferPaid ads for home services
We run the ads.You run the business.
When the heater dies at 2am, they call you. Our job is making sure your number is the first one they find — on Google and Meta, in your service area, every single day.
Book a Strategy Call20 minutes · no contracts · no jargon
What happens in 20 minutes
- 0–5
Where you're at
Current spend, who answers your phone, what one booked job is worth.
- 5–15
A live look at your market
What competitors are bidding on in your ZIPs, and where the cheap leads are hiding.
- 15–20
A straight answer
Whether ads make sense for you yet, what it'd take, and what it costs.
No proposal to review afterward — we settle it all on the call.
Illustrative exampleWhat we build
emergency furnace repair near me
AllMapsImagesNews
Sponsored
B
BEST BUSINESS IN TOWN, LLCAd
bestbusinessintown.com › furnace-repair
Best Furnace Repair in Town — Yours, Obviously
The best business in town, as voted by the one person reading this ad. Humble, but correct. Licensed techs, flat-rate pricing, no overtime charges.
Call nowConfirm you're the best
Call trackedZIP targetedSeason switched
A mock-up of the layout we build for you — not a real client result.
HVAC · Plumbing · Electrical · Roofing — US-wide — 30 days, then month to month
02 / ProcessHow it works
Three steps to unstoppable growth.
No mystery, no 40-page strategy deck. Here is exactly what happens from the first call to a full calendar.
01
Audit
We find where the money is leaking.
- Full account, spend and tracking review
- Competitor and local search gap analysis
- Call tracking and lead-quality check
- A short report you can act on with or without us
02
Launch
Live campaigns built to book jobs.
- Google Search and Local Services campaigns
- Meta ads for seasonal demand — heat, AC, storm season
- Landing pages built to convert on a phone
- Call tracking wired up from day one
03
Scale
Double down on what actually books.
- Weekly bid and budget adjustments
- New service-area and job-type campaigns
- Offer and creative testing, one change at a time
- Monthly reporting in plain English — jobs, not clicks
03 / TermsPlain terms
What's included. What's never on the menu.
Small agencies hide behind vague packages. Here is the whole deal up front, so you can decide before you ever get on a call.
In the fee
Flat monthly- Full account, spend and tracking audit
- Google Search and Local Services campaigns
- Meta ads for seasonal demand — heat, AC, storm season
- Landing pages built to convert on a phone
- Call tracking wired up from day one
- Weekly bid and budget adjustments
- Monthly reporting in plain English — jobs, not clicks
Never
Written into the deal- Long contracts — 30-day build, then month to month
- A percentage of your ad spend
- A setup fee
- Fake case studies or borrowed numbers
- Handing your account to a junior manager after the sale
- Sitting on your ad account — you own it, always
Ad spend itself goes to Google and Meta from your own account — we never touch it and never take a cut of it.
04 / IndustriesWho we work with
Four trades. One focus.
We only run ads for home service businesses. That means we already know the jobs, the seasons and the words your customers type at midnight.
Plumbing
Catch the burst pipe, the dead water heater, the 2am call.
- Emergency leak and burst-pipe campaigns
- Water heater replacement offers
- After-hours call capture and routing
Electrical
Panel upgrades, EV chargers and outages, priced right.
- Panel upgrade and EV charger demand
- Emergency outage campaigns
- Licensed-and-insured trust angles
Roofing
Storm response and inspections that turn into signed jobs.
- Storm-damage response campaigns
- Free inspection offers
- Insurance-claim lead screening
05 / The founder
One person. Every campaign.
Grayson Klatman
Founder, First Call
- The founder reads every form submission
- Replies within one business day
- One client at a time, taken on deliberately
- Fort Lauderdale, Florida — college in Tallahassee. The work is remote and US-wide either way.
First Call is founder-run and deliberately small. The person who reads your form is the person who builds your campaigns, adjusts your bids and writes your monthly report.
There's no account manager, no handoff after the sale and no rotating team you have to re-explain your business to. The voice on the first call is the voice on every report.
That also means we take on a limited number of accounts at a time. If ads aren't the right move for your business right now, we'll tell you on the call instead of taking the fee and hoping it works out.
06 / FAQ
Straight answers.
The five things contractors ask before booking. If yours isn't here, ask it on the call.
No. We start with a 30-day build, then it's month to month with 14 days' notice. If the ads aren't earning their keep, you shouldn't be locked into them.
A flat monthly management fee plus your ad spend, which you own and pay the platform directly. No percentage of spend, no setup fee. You'll get the exact number on the call before anything is signed.
Google Search campaigns can start producing calls in the first week once tracking and your landing page are live. Judge the first 30 days as a read on cost per booked job, and 90 days as the point where the account is dialed in.
No — it's usually simpler. There's no broken account or old agency mess to untangle. We set up tracking and lead flow properly from the first day instead of inheriting someone else's shortcuts.
The founder does. Every campaign, bid change and report comes from the same person you talk to on the call. There's no handoff to a junior account manager after you sign.
07 / Intake
Ready to grow?
One short form. The founder reads every submission and replies personally, usually within one business day — with a straight read on whether ads make sense for you.
- No pitch deck, no pressure
- You keep ownership of your ad accounts
- Month-to-month after the first 30 days
Prefer to talk it through? Call 954-907-6373
If I don't pick up, shoot me a text — same number.